20/21AW TTF Trend Forecast: Optimization

2019/08/02

Corresponding to a society of information explosion, material surplus, and growing complexity...

Corresponding to a society of information explosion, material surplus, and growing complexity, breaking away from vicious circles that are tiring for human and the environment with careful choices and meaningful offers. Focusing on specificity, turning the unique values, ideas and experiences into strength, and generating new concepts…

 

New extravagance - redefining extravagance. It is to carry out sustainability from materials, products, manufacture to environment, along with service and system. To give impetus to sustainability by the power of design, thereby responding to new generation’s values and reconstructing brands’ new value.
Comprehensive fitness - pursuing generally mental, physical and system fitness. Mercy and kindness are humans’ first basic needs. Treating oneself well, caring about the beauty of truth, expanding tolerance continuously; keeping away from artificial damages, seeking original natural, getting rid of the close tending of dogmas; eliminating frames, being transparent and practical, supporting the establishment of body and mind’s system.
Ease at home - a new homing style that is comforting, cozy, free, happy, and switching diversely. Coping with the change of living style, taking economy challenges into consideration, all generations turn to seek spirit relaxation in haven. 5G internet, AI affection, forming a new trend for home attachment.

 

Proposing the best solutions according to comprehensive design. Sustainable, deeper, more meaningful…
Exquisite and succinct - art, classics, history, relics…all transform into contemporary succinctness. Picking up goodness from the past and exquisitely turning into the grace of the day.
Sustainable Boutique goods - biotechnology and design support the redevelopment of waste. It becomes new precious source materials. Creating and designing new boutique goods with the spirit of high-end customization.
Authentic and edgy - astronomy, Nature, the earth and stars become visual images denoting farness and quietness. Developing ergonomics according to technology. Constructing new forms for objects. Advancing toward human technology continuously.

Intellect fashion led by meanings.

 

Theme 1. Sensitive

Theme

Yearning for going back to the beautiful era
The Millennium generation, focusing on course
Sharing experiences and connecting the world
-immersing in the simplification of contemporary art quality
-experiencing precise innovation with philosophic thinking
Modern satisfaction that is delicately composed

 

Color image

Rational and succinct cement grey
Blended into warm and positive grass green
Graceful and quiet purplish blue
Accentuating a new translucent effect
Bringing out fineness and goodness with slight gold

 

Design concept

Delicate and graceful art / Succinct construct

source:Nouveaumelt, NendoMatter Design

 

Silhouette

Artistic style and rounded arc / Slender profile with modern details

Key fabric

Arty / Urban classic / Delicate / Refined matte / Modern artificial / Thin & stiff

 

 

Sensitive-sport

Meditative repair with restorative yoga
Silhouette:Soft lines for a pendant effect
Key fabric:Flashy surface / Ultra soft / Crystal effect / Meticulous Interlock / Temperature print / Dense comfort
Daily stretching for relaxation
Silhouette:Flexible extension and breathable structure
Key fabric:Elegant mesh / Gradient pattern / Dotted flocking / Animal motif / Retro stripe / Stretch check

 

Theme 2. Creative

Theme

Environmental consciousness focuses on ecology symbiosis
Transforming waste materials, developing sustainably
Returning to the essence, spreading the green aesthetics
-culture inheritance of organic regeneration
-An art banquet of recycling and merging
The unique individuality that honors ideals

 

Color image

Resplendent colorful thriving vortex
Filling in with quiet wooden hues
A stream of flowing caramel
Dancing a contemporary dance

 

Design concept

Austere and native / Colorful reprocessed goods

source:Tannin coat, Luzie DeubelWealdstone Leg, Wealdstone Youth WorkshopPriya Ahluwalia, H&M Design Award winner

 

Silhouette

Recreating a classic silhouette with bio-fabric / Silhouette irregularity and modular design for waste

Key fabric

Dense & Solid / Natural classic / Folklore heritage / Historic second hand / Recycled reuse / Bright plastic look

 

 

Creative-sport

Challenge themselves by climbing
Silhouette:Simple splicing with safety protection
Key fabric:Metallic look / Plastic face / Chunky twill / Geometric quilting / Functional knit / Rib appearance
Mountain biking in the field
Silhouette:Easy activities and  modularization
Key fabric:3-layer fabric / Colorful velvet / Anti pilling / Honeycomb / Sustainability / Shiny camouflage

 

Theme3. Imaginative

Theme

An era changing so quickly
Information overload, perception exhausted
Turning to pursuing fitness and soundness
-light shell inspired by astronomy and the cosmos
-experiencing life freely with digital intelligence
A true imagination finding happiness within exploration

 

Color image

The neutral and imperturbable tones of glaciers
Atmospheric hues blended with aurora
Graduated special sheens
Creating a unknown and fantasy aura

 

Design concept

Futuristic protection / Calculating carefully and enjoyably

source:Off the Map TravelIoT-Shuttle, BoschJen Keane

 

Silhouette

Soft protective cocoon of the future / Pyramidal silhouette with ergonomics

Key fabric

Space luster / Future metallic / Soft shell / Digital vision/ Tech brightness / Neo-texture

 

 

Imaginative-sport

Snowboarding in polar areas
Silhouette:Brightly airy protection
Fabric:Climate control / Reflective coating / Fine padding / Deluxe Hand/ Hidden features / Visual illusion
Weight training in the flashing neon
Silhouette:Reinforced performance and perspiration
Key fabric:Mini jacquard / Graphene stamp / Rainbow light / Zebra shape / Openwork grid / Rubber denim